ETF Overload

There's something fishy about this illustration, which appears in today's Wall Street Journal. It accompanies a story about screening the myriad of ETF funds flooding the market. The article highlights various websites which help investors sort through, and target specific investment vehicles (which could benefit their portfolios). This metaphor of isolating one fish (in a sea of many) seemed to crystallize the story's theme just right. Maybe because I'm a Pisces, there's something very satisfying about drawing these underwater inhabitants. Thanks to Orlie Kraus and Jia Baek for another fun assignment!

Here are some the ideas I submitted for this story:

You can see more fun Wall Street Journal illustrations about investing here, here and here.

Thanks for visiting. Come back soon!