Little Pickles Signage

I had the privilege of designing the logo and signage for Little Pickles, a fantastic new candy & toy store in Red Hook, NY.  It was gratifying to see my work up outside and inside of the store.

The logo was created in Adobe Illustrator and Photoshop

A view inside Little Pickles

Below are a few of the original ideas submitted for this design, in which my clients 

were looking for a fun circus/carnival theme...

A special thanks to my friends at Little Pickles 

for a very fun (and sweet) project.

The Evolution of a Logo

This logo had an interesting conceptual evolution. It was created for a new company which provides an array of environment products. Luz Verde translates into "Green Light" - which ties in with the environmental theme. This minority-owned business is also named after the owner's mother, Luz.  Because the company's product line is still evolving, the owners wanted a  positive image relating to it's name - yet vague enough to fit a growing variety of solutions.

The winning direction was inspired by an 1800 woodcut by Thomas Bewick. The reference image was 1" in diameter. I modeled a much larger drawing after it ( as a vector file in Abobe illustrator). My client liked the classic copperplate font best, and the strong horizontal line connoting a horizon line. The sun image has an ancient Aztec feel which ties in well with his roots.

After previously trying more complex logo ideas in the first rounds of sketches, we discussed a simple "sun" symbol to connote "green light". Here are some of the solutions I submitted:

Round #3 ideas

After seeing the first round of ideas, my client suggested a theme of an "open hand" offering an array of solutions. Here are a few of those ideas:

Round # 2 ideas

For the first round of ideas, I played with some very literal interpretations of the company name. These ideas got the conversation started:

Round # 1 ideas

It was very rewarding to help this company's visual identity evolve. A special thanks to Michael Blumenson for this opportunity. Here's to great success for Luz Verde Solutions.

Literary Landscape Logo

Recently, my daughter and I attended a Rosanne Cash concert at the Bard College Spiegeltent.  Her excellent performance was a benefit for the Red Hook Education Foundation (RHEF). Upon arriving at this event, I was surprised to find the logo I created for this organization emblazoned on a stage banner. It was a thrill to see my work displayed in this intimate setting.

The goal of RHEF is to support our local school system in ways that a typical budget may fall short of. One volunteer, Julia Crowley, remembered a logo I created in 1999, for a charter school we attempted to start in conjunction with Bard College. She asked me to update it to represent aspects of education they focus on; science, agriculture, arts, etc. Red Hook is nestled along the Hudson river, so I incorporated a stretch of water into the drawing. It was fun to give new life to an older image.

The original Bard Charter School logo I created in 1999.

You can learn more about RHEF at http://redhookeducationfoundation.com/

Thanks to Andy Wainwright, who's photo captured the singer and her guitarist-husband so beautifully. You can see more of Andy's work at http://www.andywainwright.com/

Rosanne Cash is well worth seeing in concert. She has a world-class voice, and really engages the audience with her warmth and wit. Along with songs from her catalog, she also covered Bob Dylan, The Beatles, and sang a few beautiful renditions of her father's classics.