The winning direction was inspired by an 1800 woodcut by Thomas Bewick. The reference image was 1" in diameter. I modeled a much larger drawing after it ( as a vector file in Abobe illustrator). My client liked the classic copperplate font best, and the strong horizontal line connoting a horizon line. The sun image has an ancient Aztec feel which ties in well with his roots.
After previously trying more complex logo ideas in the first rounds of sketches, we discussed a simple "sun" symbol to connote "green light". Here are some of the solutions I submitted:
|Round #3 ideas|
|Round # 2 ideas|
For the first round of ideas, I played with some very literal interpretations of the company name. These ideas got the conversation started:
|Round # 1 ideas|
It was very rewarding to help this company's visual identity evolve. A special thanks to Michael Blumenson for this opportunity. Here's to great success for Luz Verde Solutions.