Thursday, November 15, 2012

How Tweet It Is

I love collaborating with local institutions. These spots were created for Marist College, which is just 20 miles down the Hudson River from my home. This alumni magazine article addresses how the school is embracing social media. Twitter, Facebook and other platforms are utilized to promote the school to prospective students, advertise events, and keep the community connected. Marist has plenty to offer, and social media is an excellent way to get the word out.

This spot accompanied a chart showing Marist College's 'following' on various sites.

Facebook acts as a portal to prospective students.

The process of creating three simple drawings can get pretty messy, as evidenced by this pile of sketches and references in my studio:

A special thanks to Leslie Bates giving me into this fun assignment.
You can see more social-media-themed illustrations here.

Update: You can see my latest project for Marist College right here.

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